Your Ultimate Guide to Agencies That Know How to Build, Scale, and Elevate Consumer Brands
In the fast-moving world of Consumer Packaged Goods (CPG), marketing isn’t just about shelf space—it’s about digital dominance, data-driven storytelling, and brand relevance in a highly competitive market.
The right agency can transform a product into a powerhouse. Whether you’re launching a new snack brand, growing a legacy personal care line, or scaling your organic beverage label, these top 32 CPG marketing agencies in the U.S. (2025) deliver strategy, innovation, and results.
🧠 What Makes a Great CPG Marketing Agency in 2025?
The best CPG marketing agencies combine deep consumer insights, category expertise, and multichannel execution. Here’s what stands out this year:
- Retail Media Mastery (Amazon, Walmart Connect, Kroger Precision Marketing)
- Omnichannel Strategy (TV, social, influencer, programmatic)
- Performance Branding (where creative meets conversion)
- Packaging & Shopper Experience Optimization
- Data-Driven Innovation (AI, predictive analytics, trend forecasting)
🏆 Top 32 CPG Marketing Agencies in the U.S. (2025)
1. VML (formerly VMLY&R) – New York & Kansas City
🔥 Award-winning integrated campaigns for iconic CPG brands. Masters in emotional storytelling and cross-channel strategy.
2. Ogilvy – Nationwide
🧠 Global powerhouse with deep experience in food, beverage, beauty, and household categories.
3. Quad – Wisconsin
📦 Known for helping CPG brands with packaging, omnichannel marketing, and retail activation.
4. The Sasha Group (by VaynerX) – New York & Chattanooga
🎯 Focused on challenger CPG brands looking for digital-first growth with creative edge.
5. Big Spaceship – Brooklyn, NY
🚀 Blends brand strategy and digital craft for high-growth food and lifestyle CPGs.
6. Propac Agency – Dallas, TX
🛒 Experts in shopper marketing, in-store promotions, and experiential CPG activations.
7. Marcus Thomas LLC – Cleveland, OH
💡 Integrated strategy + performance media tailored to packaged goods and consumer behavior shifts.
8. VML Commerce – Chicago & New York
🛍 Commerce-led creative built specifically for retail-first CPGs across Walmart, Target, Amazon, and more.
9. HUNTER – New York
🗣 Influencer-led and PR-driven campaigns for food, beverage, and household brands.
10. Curion – Chicago, IL
🧪 Offers sensory and consumer insights specifically for product launches and rebrands.
11. Terri & Sandy – New York
🧼 Quirky, award-winning campaigns for beauty, home, and snack brands.
12. Habitual – Los Angeles, CA
✨ Branding and creative marketing for wellness-focused CPG startups and DTC brands.
13. No Fixed Address – Chicago & New York
🔄 Challenger-brand focused with high-growth campaigns in health and sustainable CPG spaces.
14. TracyLocke – Dallas, TX
🛒 Known for retail-first shopper marketing and integrated sales promotions.
15. Blue Chip – Chicago, IL
📊 Strategy, media, and creative for CPG brands looking to punch above their weight.
16. The Mars Agency – Southfield, MI
🚀 Industry leader in connected commerce—shopper marketing, digital shelf, and retail data intelligence.
17. Brightly Creative – Columbus, OH
🥫 Specialists in CPG food and beverage branding, with stunning packaging and messaging.
18. Stitch Marketing Research – San Diego, CA
📈 Data and insights that guide innovation and positioning for new CPG products.
19. Retail Voodoo – Seattle, WA
🔮 Strategy and rebranding agency for mission-driven CPG companies (natural, organic, sustainable).
20. Goodby Silverstein & Partners – San Francisco, CA
🎬 Iconic creative campaigns for major CPG labels—humor, storytelling, and massive media reach.
21. Merkle (Dentsu) – Nationwide
🧬 Advanced data-driven personalization for CPGs across digital and loyalty channels.
22. Casanova // McCann – Costa Mesa, CA
🌎 Hispanic marketing experts for CPGs targeting multicultural segments.
23. TMA (The Marketing Arm) – Dallas, TX
🏁 Experience marketing, celebrity partnerships, and immersive CPG brand experiences.
24. Red Antler – Brooklyn, NY
🧲 DTC-focused branding for emerging CPG brands looking to disrupt categories.
25. Highdive Advertising – Chicago, IL
🌟 High-impact ad creatives, especially in TV and social for legacy CPG brands.
26. IN Connected Marketing (INCM) – Chicago, IL
🔄 End-to-end connected commerce agency driving CPG velocity through full-funnel activations.
27. AMP Agency – Boston, MA
📱 Full-service digital agency with CPG experience in food, beverage, and OTC wellness.
28. Force Majeure – New York, NY
🎨 Award-winning branding and design for upscale, boutique, and modern CPGs.
29. HypeHouse Creative – Austin, TX
💥 Trend-driven Gen Z marketing for modern snacks, energy drinks, and body care brands.
30. ICF Next – Washington, D.C.
🔬 CRM, loyalty, and performance marketing for CPGs in health and household sectors.
31. Pattern – Utah
💻 E-commerce-focused with strong Amazon and DTC CPG execution.
32. Growthbuster – Remote-first
💡 Boutique agency blending influencer marketing, TikTok ads, and eCommerce growth for modern CPG startups.
🧭 Choosing the Right CPG Marketing Partner
Not every agency fits every product. When selecting your partner, consider:
✅ Category familiarity
✅ Channel strength (Amazon, Retail, Social)
✅ Creative capabilities
✅ Data & reporting transparency
✅ Previous success with brands your size
🎯 Final Thoughts
The U.S. CPG market in 2025 is crowded, competitive, and constantly evolving—but the agencies above are helping brands stay ahead of the curve. Whether you’re a startup disrupting the grocery aisle or a legacy brand entering DTC, the right marketing partner is essential to win hearts, carts, and conversions.
